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Online Public Access Catalogue

题名/责任者:

Social media communication : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz.

出版发行项:

New York, NY : Routledge, 2015.

ISBN:

9781138776449 (hardback)

ISBN:

9781138776456 (paperback)

载体形态项:

xvi, 251 pages ; 26 cm

个人责任者:

Lipschultz, Jeremy Harris, 1958-

论题主题:

Social media.

论题主题:

Social networks.

论题主题:

Online social networks.

论题主题:

Social media-Law and legislation.

论题主题:

Social media-Moral and ethical aspects.

论题主题:

SOCIAL SCIENCE / Media Studies.

论题主题:

COMPUTERS / Web / Social Networking.

论题主题:

LANGUAGE ARTS & DISCIPLINES / Journalism.

中图法分类号:

G206.3

书目附注:

Includes bibliographical references and index.

摘要附注:

"In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"--

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