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题名/责任者:

Innovation heroes : understanding customers as a valuable innovation resource / Fiona Schweitzer, Grenoble 茅cole de Management, France, University of Applied Sciences Upper Austria, Austria, Joe Tidd, Science Policy Research Unit, (SPRU), University of Sussex, UK.

出版发行项:

London ; New Jersey : World Scientific, [2018]

ISBN:

9781786345363 (hc : alk. paper)

载体形态项:

xi, 291 pages ; 24 cm.

丛编说明:

Series on technology management ; Volume 31

个人责任者:

Schweitzer, Fiona, author.

附加个人名称:

Tidd, Joseph, 1960- author.

论题主题:

Customer relations.

论题主题:

Consumers.

论题主题:

New products.

论题主题:

Diffusion of innovations.

论题主题:

Technological innovations.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references (pages 257-285) and index.

豆瓣简介：