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题名/责任者:

Using thematic thinking to achieve business success, growth, and innovation : finding opportunities where others don't look / Julia K. Froehlich, Michael Gibbert, Martin Hoegl.

出版发行项:

Upper Saddle River, New Jersey : Pearson, [2014]

ISBN:

9780133448078

载体形态项:

xvii, 222 pages : illustrations ; 24 cm.

个人责任者:

Froehlich, Julia K., author.

附加个人名称:

Gibbert, Michael, author.

附加个人名称:

Hoegl, Martin, author.

论题主题:

Creative ability in business.

论题主题:

Success in business.

中图法分类号:

F273.1

书目附注:

Includes bibliographical references and index.

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