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Online Public Access Catalogue

题名/责任者:

Event planning and management : principles, planning and practice / Ruth Dowson and David Bassett.

版本说明:

Second edition.

出版发行项:

London, UK ; New York : Kogan Page, 2018.

ISBN:

0749483318

ISBN:

9780749483319

ISBN:

9780749483326

ISBN:

0749483326

载体形态项:

xvi, 345 pages : illustrations (black and white) ; 25 cm.

个人责任者:

Dowson, Ruth, author.

附加个人名称:

Bassett, David, 1975- author.

论题主题:

Special events-Management.

论题主题:

Special events-Planning.

论题主题:

Special events-Marketing.

论题主题:

Public relations.

论题主题:

Special events-Management.

中图法分类号:

C931

一般附注:

First published in Great Britain and the United States in 2015 by Kogan Page Limited. Second edition published in 2018.

书目附注:

Includes bibliographical references and index.

摘要附注:

Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences."

豆瓣简介：