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Online Public Access Catalogue

题名/责任者:

Consumer ethnocentrism, country of origin and marketing : food market in Poland / Pawe Brya and Tomasz Domanski.

出版发行项:

London ; New York : Routledge, Taylor & Francis Group, 2023.

ISBN:

9781032269023

ISBN:

9781032269009

载体形态项:

xvii, 336 pages : illustrations ; 25 cm.

其他载体形态:

Online version: Bry艂a, Pawe艂. Consumer ethnocentrism, country of origin and marketing Abingdon, Oxon ; New York, NY : Routledge, 2023 9781 003290414

丛编说明:

Routledge studies in marketing

个人责任者:

Brya, Pawe, author.

附加个人名称:

Doman虂ski, Tomasz, 1953- author.

论题主题:

Consumer behavior-Poland.

论题主题:

Consumers-Poland.

论题主题:

Marketing-Poland.

论题主题:

Ethnocentrism-Poland.

中图法分类号:

F735.13

书目附注:

Includes bibliographical references and index.

摘要附注:

"Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time. Understanding consumer motivations and attitudes towards the country and associated products can provide valuable insights for marketing strategies. This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers. The book aims to determine how appeals to the domestic or foreign country-of-origin provided through claims, symbols, labels and quality signs can affect consumer attitudes and food purchase intentions as well as to contextualise the consumer behaviour issues in the broader picture of the entire system of food production and distribution. The reader will gain a comprehensive analysis of consumer ethnocentrism and country-of-origin effect on the food market based on a series of original research studies conducted in Poland. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomena under study. Based on original research, this innovative volume will be a valuable resource for consumer behaviour, food marketing and international marketing scholars and students"--

豆瓣简介：