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题名/责任者:

The Routledge companion to marketing and society / edited by Krzysztof Kubacki, Lukas Parker, Christine Domegan, Linda Brennan.

出版发行项:

Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2023.

ISBN:

9780367463083

ISBN:

0367463083

ISBN:

9781032325217

ISBN:

1032325216

载体形态项:

xxi, 431 pages : illustrations ; 24 cm.

其他载体形态:

Online version: Kubacki, Krzysztof. Routledge companion to marketing and society Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2022 9781003028079

丛编说明:

Routledge companions in business, management and marketing

个人责任者:

Kubacki, Krzysztof, author.

附加个人名称:

Parker, Lukas, 1977- author.

附加个人名称:

Domegan, Christine, author.

附加个人名称:

Brennan, Linda L., author.

论题主题:

Marketing-Social aspects.

论题主题:

Social responsibility of business.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references and index.

内容附注:

The social impact of the relationship between marketing and society: an introduction / Krzysztof Kubacki, Lukas Parker, Christine Domegan, and Linda Brennan -- Part A. Marketing for social impact: an overview. Systems thinking in marketing for social impact / Roger Layton, Christine Domegan, and Linda Brennan ; Value-based exchange in macromarketing perspective / Mark Peterson ; Digitization and consumer choice / Alex Reppel ; Quantified self: from citizen science to commodified subjects / Tanja Kamin and Andreja Vezovnik ; Evaluation of the social impact of marketing / Joy Parkinson and Jay Naidu -- Part B. Marketing and consumer issues. Consumption and well-being / Alexandra Ganglmair-Wooliscroft ; Consumer activism and social movements / Jessica Vrendenburg and Amanda Spry ; Consumer privacy / Eathar Abdul-Ghani ; Gendered marketing and feminism / Lauren Gurrieri, Hayden D. Cahill, Fiona Finn, Laura McVey, and Sadaf Sagheer ; A conceptual framework for managing excessive social media use / Kseniia Zahrai, Ekant Veer, Paul W. Ballantine and Huibert Peter de Vries -- Part C. Commercial marketing. Brands and branding: symbols of progress in society / Samuelson Appau and Kofi Poku ; Corporate social marketing / Alexander Campbell, Sameer Deshpande, and Sharyn Rundle-Thiele ; Sustainability marketing and the environmental impact of marketing / Ann-Marie Kennedy and Sommer Kapitan ; Credibility vs. transparency in green marketing / Sommer Kapitan ; Social enterprises and B2B relationships: toward a typology / Nathalie Norregaard Larsen, Martin Hannibal and Natasha Evers -- Part D. Non-profit marketing. Communicating for social impact: upstream and downstream considerations / P. Christopher Palmedo ; Social marketing / W. Douglas Evans and Jeff French ; The global campaign against tobacco: a brief history / Jackie Dickenson and Robert Crawford ; Non-profit and charity marketing: navigating amidst the growing markets for 'social conscience and pressure for purpose' / Rita Kottasz, Ian MacQuillin and Roger Bennett ; The tempest: marketing the arts for social impact in a pandemic / Ruth Rentschler, Bianca Araujo and Boram Lee ; The impact of political marketing on the well-being of society / Jennifer Lees-Marshment, Edward Elder and Joyce Manyo -- Part E. The future of marketing for social impact. Marketing in a time of Covid-19: how we got here and what to do next / Gerard Hastings ; Marketing and climate emergency: it is profitable to let the world go to hell / Hamilton Coimbra Carvalho ; Interdisciplinary approaches to marketing for social impact / Pia Polsa, Lukas Parker and Linda Brennan ; Marketing to foster development in the global South / Nathaly Aya Pastrana, Khai Trieu Tran and Irma Martam ; Marketing and the UN SDGs / Rowena K. Merritt, Hajra Hafeez-ur-Rehman and Nitesh Patel ; Marketing education for social impact / Michael Basil and Debra Z. Basil.

摘要附注:

"The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within 6 themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies"--

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