MARC状态：审校 文献类型：西文图书 浏览次数：12
- 题名/责任者:
- The influencer industry : the quest for authenticity on social media / Emily Hund.
- 出版发行项:
- Princeton : Princeton University Press, [2023]
- ISBN:
- 9780691231020
- ISBN:
- 0691231028
- ISBN:
- 9780691234083
- ISBN:
- 0691234086
- 载体形态项:
- xiii, 218 pages : illustrations ; 25 cm
- 其他载体形态:
- Online version: Hund, Emily. Influencer industry. Princeton : Princeton University Press, [2023]
- 个人责任者:
- Hund, Emily, author.
- 论题主题:
- Social media-Economic aspects.
- 论题主题:
- Internet marketing.
- 论题主题:
- Influence (Psychology)
- 论题主题:
- Me虂dias sociaux-Aspect e虂conomique.
- 论题主题:
- Marketing sur Internet.
- 论题主题:
- Influence (Psychologie)
- 论题主题:
- Influence (Psychology)
- 论题主题:
- Internet marketing
- 论题主题:
- Internet personalities
- 论题主题:
- Social media-Economic aspects
- 论题主题:
- Marketing.
- 论题主题:
- Sociale media.
- 论题主题:
- Technische vernieuwing.
- 论题主题:
- Authenticiteit.
- 中图法分类号:
- G206.2-05
- 书目附注:
- Includes bibliographical references (pages 179-209) and index.
- 摘要附注:
- Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors--and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity.
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| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
| G206.2-05/X1 | X000471 |  经济书库-外文图书417
|
可借 | 经济书库-外文图书417 |
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