- 题名/责任者:
- The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth / edited by Wided Batat.
- 出版发行项:
- Abingdon, Oxon ; New York, NY : Routledge, 2023.
- ISBN:
- 9780367757274
- ISBN:
- 9780367757298
- 载体形态项:
- xxii, 234 pages : illustrations ; 25 cm.
- 附加个人名称:
- Batat, Wided, editor.
- 论题主题:
- Luxury goods industry.
- 论题主题:
- Luxuries-Marketing.
- 中图法分类号:
- F760.5
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries. Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organizational, political, and cultural issues in responsible luxury marketing, this book explores the relationship between luxury consumption, production, and well-being outcomes. It offers a comprehensive overview of how luxury businesses can transform their practices and thus play an active role in promoting positive luxury within the industry and beyond along with enhancing their competitiveness, innovation, and profitability. The idea of well-being outcomes and sustainable growth, as applied in the TLR agenda, calls for synergistic theoretical and methodological approaches. The content of this book, through different exciting chapters, will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and responsible business practices, which contribute to individual and collective well-being within the luxury field.
全部MARC细节信息>>
| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
| F760.5/X1 | X000105 | 经济书库-外文图书417
|
可借 | 经济书库-外文图书417 |
显示全部馆藏信息




经济书库-外文图书417