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题名/责任者:

Global agricultural and food marketing in a global context : advancing policy, management, and innovation / Aluwani Maiwashe-Tagwi, University of South Africa, South Africa, Ailweli Solomon Mawela, University of South Africa, South Africa, Phineus Khazamula Chauke, University of South Africa, South Africa.

出版发行项:

Hershey, PA : IGI Global, [2023]

ISBN:

9781668447802

ISBN:

1668447800

ISBN:

9781668447819

ISBN:

1668447819

载体形态项:

xix, 236 pages : illustrations ; 29 cm

其他载体形态:

Online version: Global agricultural and food marketing in a global context Hershey : Business Science Reference, 2022 9781668447826

附加个人名称:

Tagwi, Aluwani Maiwashe, 1984- editor.

附加个人名称:

Mawela, Ailwei Solomon, editor.

附加个人名称:

Chauke, Phineus K., 1955- editor.

论题主题:

Food-Africa-Marketing.

论题主题:

Farm produce-Africa-Marketing.

论题主题:

Food industry and trade-Africa.

论题主题:

Agricultural industries-Economic aspects-Africa.

中图法分类号:

F340.5

书目附注:

Includes bibliographical references and index.

摘要附注:

"Over 70% of food production is in the hands of farmers; however, numerous studies have shown that smallholder farmers do not have access to markets. The reasons for this failure have been attributed to a lack of financial resources and infrastructure. To date, no one has questioned the role that graduates, academics, agricultural economists, and agricultural extension officials play in the plight of market access. Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation discusses key aspects of the agricultural marketing context including the policy environment, the available local markets and how they operate, the conditions and requirements for international trade, the logistic system operations, and the technology developments in marketing. Covering topics such as produce, food production, and digital marketing, this reference work is ideal for farmers, government officials, policymakers, researchers, scholars, academicians, practitioners, educators, and students."--

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