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题名/责任者:

Selling the sacred : religion and marketing from Crossfit to QAnon / edited by Mara Einstein and Sarah McFarland Taylor.

出版发行项:

London ; New York : Routledge, Taylor & Francis Group, 2024.

ISBN:

9781032378411

ISBN:

1032378417

ISBN:

9781032378428

ISBN:

1032378425

载体形态项:

xvii, 330 pages : illustrations ; 24 cm

其他载体形态:

Online version: Selling the sacred Abingdon, Oxon ; New York, NY : Routledge, 2024 9781003342229

附加个人名称:

Einstein, Mara, editor.

附加个人名称:

Taylor, Sarah McFarland, 1968- editor.

论题主题:

Business-Religious aspects.

论题主题:

Marketing-Moral and ethical aspects.

论题主题:

Mass media-Moral and ethical aspects.

论题主题:

Consumption (Economics)-Religious aspects.

中图法分类号:

F713-05

书目附注:

Includes bibliographical references and index.

摘要附注:

"There's religion in my marketing! There's marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the 21st century and what does this tell us about American culture and society? Social and technological changes rapidly and continuously re-frame religious and marketing landscapes. Crossfit is a "cult." Televangelists use psychographics and data marketing. QAnon is a religion and big business. These are some of the examples highlighted in this collection which engages with themes related to capitalist narratives, issues related to gender and race, and the intersection of religion, politics, and marketing, among other key issues. The innovative contributors examine the phenomenon of selling the sacred, providing a better understanding of how marketing tactics, married with religious content, influence our thinking and everyday lives. While also bringing to light how political, economic, and ideological agendas infuse the construction and presentation of the "sacred," via more traditional religious institutions or consumer-product marketing. By examining religion and marketing broadly, this book offers engaging tools to recognize and unpack what gets sold as "sacred," what's at stake, and the consequences. A go-to resource for those working in marketing studies, religious studies, and media studies, Selling the Sacred is also a must read for religious and marketing professionals."--

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