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题名/责任者:

Influencing customer demand : an operations management approach / edited by M. Hemmati and Mohsen S. Sajadieh.

版本说明:

First edition.

出版发行项:

Boca Raton : CRC Press, Taylor & Francis Group, 2022.

ISBN:

9780367619985

ISBN:

0367619989

ISBN:

9780367620059

ISBN:

0367620057

载体形态项:

ix, 287 pages : illustrations (black and white) ; 25 cm

变异题名:

Operations management approach

其他载体形态:

Online version: Influencing customer demand First edition. Boca Raton : CRC Press, 2021. 9781003107446

附加个人名称:

Hemmati, M., editor.

附加个人名称:

Sajadieh, Mohsen S., editor.

论题主题:

Supply and demand.

论题主题:

Marketing-Management.

论题主题:

Sales management.

论题主题:

Production management.

论题主题:

Offre et demande.

论题主题:

Marketing-Gestion.

论题主题:

Ventes-Gestion.

论题主题:

Production-Gestion.

论题主题:

Marketing-Management.

论题主题:

Production management.

论题主题:

Sales management.

论题主题:

Supply and demand.

中图法分类号:

F713.55

书目附注:

Includes bibliographical references (pages 283-287) and index.

内容附注:

Introduction / Carlos Castro-Zuluaga and mariana Arboleda-Florez -- Pricing policies / Zeinab Vosooghi and M. Hemmati -- On-shelf inventory / Subrata Saga and Peter Nielsen -- Rebate contracts / F. Sadeghi and M. Hemmati -- Service level effects / M. Ziari and Mohsen S. Sajadieh -- Marketing decisions and efforts / Parisa Assarzadegan and Alireza Pursaeed -- A company's reputation / Mojdeh Younesi and Maryam Esmaeili -- Congestion in the system / Ata Jalili Marand and Seyyed Saber Mousavi Gargari -- Dynamic innovation capabilities / U.K. uz Zaman and A. Naseem -- Demand sensitivity to time / Moohammad Kaviyani-Charati and Bahareh Kargar -- Inflation-dependent demand / Abdollah Arasteh -- Substitute and complementary goods / Shabnam Moradi -- Mass and social media / Mansoureh Naderipour -- Past and future of demand forecasting models / T. Ahmadi and S. Solaimani -- Conclusion / Farnaz Khoshgehbari and Mohsen S. Sajadieh.

摘要附注:

In today s competitive markets, considering the demand and the supply chain sides is crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to the discuss managerial, mathematical, and conceptual framework of influencing factors on demand along with accurate mathematical analyses to evaluate and raise revenue. The book provides an understanding of the key elements that impact buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for inspiring demand, how to measure demand dependency on components such as price, quality, and inventory, and it helps management improve alignment between supply and demand by affecting the level and understanding of the role within supply chain management (SCM). This book is applicable for the professional as well as for academia. It can help those working in SCM, project management, production, inventory control, scheduling, engineering management, retail management, and operations management--Publisher's description.

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