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Online Public Access Catalogue

题名/责任者:

Employer branding for competitive advantage : models and implementation strategies / edited by Geeta Rana, Shivani Agarwal, and Ravindra Sharma.

版本说明:

First edition.

出版发行项:

Boca Raton, FL : CRC Press, Taylor & Francis Group, 2021.

ISBN:

9780367651008

ISBN:

9780367650964

ISBN:

9781000362183 (online)

ISBN:

9781000362268 (online)

ISBN:

9781003127826 (online)

载体形态项:

204 pages : illustrations (black and white) ; 24 cm.

其他载体形态:

Print version: Employer branding for competitive advantage Boca Raton : CRC Press, 2021. 9780367650964

丛编说明:

Information technology, management and operations research practices

附加个人名称:

Rana, Geeta, editor.

附加个人名称:

Agarwal, Shivani, editor.

附加个人名称:

Sharma, Ravindra, editor.

论题主题:

Employees-Recruiting.

论题主题:

Branding (Marketing)-Management.

论题主题:

Social media.

中图法分类号:

F272.92

书目附注:

Includes bibliographical references and index.

摘要附注:

"This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures which have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insight in the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students"--

豆瓣简介：