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Online Public Access Catalogue

题名/责任者:

Analytics the right way : a business leader's guide to putting data to productive use / Tim Wilson, Joe Sutherland.

出版发行项:

Hoboken, New Jersey : Wiley, [2025]

ISBN:

9781394264490

ISBN:

1394264496

载体形态项:

xviii, 237 pages : illustrations ; 23 cm

变异题名:

Business leader's guide to putting data to productive use

个人责任者:

Wilson, Tim (Analytics practitioner), author.

附加个人名称:

Sutherland, Joe, author.

论题主题:

Business-Data processing.

论题主题:

Management-Data processing.

论题主题:

Business mathematics.

中图法分类号:

F272.7

一般附注:

Includes index.

内容附注:

Is this book right for you? -- How we got here -- Making decisions with data: causality and uncertainty -- A structured approach to using data -- Making decisions through performance measurement -- Making decisions through hypothesis validation -- Hypothesis validation with new evidence -- Descriptive evidence : pitfalls and solutions -- Pitfalls and solutions for scientific evidence -- Operational enablement using data -- Bringing it all together.

摘要附注:

"Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of 'actionable insights' often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque machine learning jargon that leaves them asking, 'So what?' 'Analytics the right way' is a guide for these leaders. It provides a clear and practical approach to putting analytics to productive use with a three-part framework that brings together the realities of the modern business environment with the deep truths underpinning statistics, computer science, machine learning, and artificial intelligence. The result: a pragmatic and actionable guide for delivering clarity, order, and business impact to an organization's use of data and analytics. The book uses a combination of real-world examples from the authors' direct experiences--working inside organizations, as external consultants, and as educators--mixed with vivid hypotheticals and illustrations--little green aliens, petty criminals with an affinity for ice cream, skydiving without parachutes, and more--to empower the reader to put foundational analytical and statistical concepts to effective use in a business context"--Page 4 of cover.

豆瓣简介：